The Metroploitan Opera, located on the Upper West Side of Manhattan in New York City, between West 62nd and 65th Streets and Columbus and Amsterdam Avenues registers a new interest...

The Metropolitan Opera sold out performances of Philip Glass' Satyagraha this spring despite the fact that the libretto is in Sanskrit and season ticket subscribers opted-out of this obscure opera. They ended-up selling a large number of individual tickets by creating a series of marketing initiatives "designed to attract specialized audiences. New-age magazines, yoga groups, anti-apartheid organizations, India groups, South African organizations, et al." These audiences, it was determined correctly, would be attracted to the theme of non-violent resistance and the life of Mohandas Gandhi. These ticket buyers were definitely not traditional opera fans.